The Impact of Globalization on Poor Countries

The Impact of Globalization on Poor Countries Globalization refers to integration of regional societies, cultures and economies through reduction of state enforced limitations on exchanges between different countries thereby enhancing a global network of trade and communication. While globalization is driven by interaction of different, economies, technology, political factors and social cultures, the term is in most cases used to refer to economic globalization where different countries economies become integrated into an international economy through a globe spanning network of trade, migration, foreign trade investments, technology and capital flows. Globalization also involves transnational exchange of ideas, languages and acculturation (Amin, 2004). Globalization history can be traced from the Hellenistic age and the rise of cosmopolitan when commercialized urban centers of Greek culture like Athens, Antioch and Alexandria enhanced a widespread of trade and commercial links. Globalization continued with the colonization of Americans by Europeans which initiated the Columbian exchange enhancing a wide spread of crops, trade and human populations and migration. Globalization however got its modern form in 19th century shaped by imperialism when industrialization brought about economies of scale which made cheap production which was sustained by increased population demand. Its argued that the forces of globalization enhanced the world war (Barkema Drogendijk, 2007). Globalization as used by different economists and social scientists can be traced back in 1960s and has inspired diverse and numerous definitions and understanding. Globalization and internationalization are interchangeably used; the only distinction in the usage of the two terms is that internationalization is more focused on international relations, trade and treaties which are driven by labor and capital mobility. Globalization as used in economic context refers to reduction and elimination of barriers between different countries economies in away that flow of goods and services capital and labor is facilitated. Some of the things that slowdown globalization include countries political and capital policies which are inward looking and focused to protection of countries industries (Wood,1998).To enhance globalization microeconomics processes need to be focused on economic policies, political subjectivity, capital and other different dynamics and domains so as to denationalize what has been made national. Globalization is seen as a way of flattening the world into global system of trade, supply chain and outsourcing and this has greatly and permanently changed countries economies, political forces both in a good and a bad way. The rate of globalization is increasing and continues to have a rising impact on business practice and commercial organization, giving a neoliberal kind of international economic systems (Beall, 2004). Rapid expansion of transnational corporations in U.S and Europe has given rise to systematic trend of economies growth and die dynamics which are the main drives of the quickening globalization which has stand the counter tendency changes and forces that emanate from trade union actions and political activities. Globalization has become an irreversible phenomenon whose long history in market economic systems has given rise to transnational elites and political globalization which has phased out the traditional form of powerful-nation states, globalization has given rise to cultural and ideological homogenization worldwide coupled with significant inventions. Globalization has largely been driven by political planning which has seen a breakdown of trade borders and increasing interdependence of states through international commerce and trade and the establishment of international institutions to manage the globalization process. These institutions include the World Bank (formerly know n as bank for International Reconstruction and Development), World Trade Organization and International Monetary Fund. Advanced Technology has greatly reduced the trade and negotiation cost through agreed trade tariffs which have seen the possibility of free trade among different countries (Ostry, 1998). Some of the actions involved in the General Agreement on Trade Tariffs include elimination of trade tariffs creating free trade zones, lowering the transportation costs and enhancing containerization which has made Ocean hipping in different countries possible, introduction of harmonized trade subsidies globally which has attracted different corporations in the international market. Increased restrictions in the harmonized intellectual property laws have also seen a great breakthrough for free trade such that intellectual properties and patents are recognized across states. Trade treaties enhanced by the WTO like the Uruguay Round which has introduced a uniform trading platform, oth er multilateral and bilateral agreements on trade like North America Free Trade Agreement (NAFTA) have greatly reduced the trade tariffs and barriers and enhanced free trade and given a  Ã‚   rise in world exports and the total gross world product (Lazear, 1999). Advanced communication technology; mobile pone and other computer software technology spread among countries which have made communication cheap and possible among countries, and worldwide marketing has greatly driven cultural globalization with western American culture dominating most regions in expense of the traditional diversity. The contrasting trend led by movements in protest to globalization has not given any fruits in its defense for local individuality uniqueness and identity (Yeung, 2002). According to Rothstein (2005), various economic characteristics of globalization like capital, labor, technology and exports and imports, we can easily measure globalization if we take it as economic globalization. Exports and imports can be determined as a proportion gross national income while labor can be determined as net migration rates flow; weighted by population inward and outward flow. Inward and outward capital flow can be determined through investment as a proportion of per capital income while technology can be measured in terms of worldwide research as well as development flows and the rates of change noted through inventions that has given new products in telephone, motor vehicle and broadband industries (Knaude, 2001). However globalization is not economic phenomenon only and therefore requires a multivariate approach in taking its measurement. Swiss index has taken into consideration three key dimensions of globalization as political, economic and cultural effects taking some sub-indices like economic flows and restrictions, personal contact data, information flow and cultural proximity data which are available on annual basis. According to the Swiss index, Belgium is the most globalized country worldwide followed by Austria and Sweden while United Kingdom comes fourth followed by Netherlands (Agell, 1999). The Index has shown that Haiti is the least globalized countries followed by Myanmar and Burundi. Globalization has given forth to good and bad aspects which have affected countries in different ways. Movement of production materials and manufactured goods has given rise to emergence of worldwide markets and given consumers and firms a broader access to foreign products. The trade between China and Africa particularly has rise seven times fro the period between 2000 and 2007. Emergence of international financial markets has given customers worldwide access to external finance. This has however grown fast than the transnational regulatory regime and given rise to instability in the worldwide financial infrastructure as evidenced by the current financial crisis (Mishkin, 2009). Realization of a worldwide market where goods and capital are free exchange has a great economic realization while its interconnectedness would give great effects in case of one economy collapsing. For instance, every worldwide IT company has established its market in India, if Indias economy collapses this would have the adverse effects spread amongst many other economies (Buckley Ghauri, 2004). Globalization has greatly affected the health systems on a global scale where health has became a trade commodity especially in developing nations following the structural adjustment programs which have seen the health sector privatized and the health policy largely fragmented due to various private interests which have focused on partnerships as a way to fight the various problems instead of a comprehensive health strategy. Health policy has greatly been affected by the global trade and economy driven by the technological advancement which has given innovative medical care trade. At time the global priorities have run over the nation health care priorities making the health infrastructure more valuable to public the privatized form of health care which largely focuses on the wealthy (Dunning, 1998). Globalization has led to creation of governments with relaxed relationships and guaranteed social and economic rights. United State has over time taken a powerful position following its strong and wealthy economy. The republic of China has experienced rapid growth following globalization and with support from the United States. Economists have projected that if Chinas growth is maintained at that rate, this would bring a great change world wide in the next twenty years since it will mean power reallocation among world leaders with China being one of the wealthy and industrialized nations and this will rival the United States worldwide powerful position (Jones, 2008). Increased Informational flow between different geographical locations has brought technological change with the introduction of fibre optic communications and improved accessibility via telephone and Internet facility. Globalization has also increased competition due to worldwide market which has challenged different companies and industries to improve their products and skillfully use technology. Globalization has brought various ecological changes and environmental challenges due to cross boundary pollution of water and air and the overfishing of oceans as well as spread species which are invasive. This can be faced out through international cooperation, but its noted that most factories run their plants in developing nations where environmental regulations are lenient. As such globalization and free trade has largely increased pollution in these countries and deteriorated peoples standard of living. The world ecological capacity has proved insufficient to handle the ambitions of C hina, U.S, and Europe among other countries sustainably. Also globalization would bring about depletion of resources like zinc, terbium and indium, if U.S, China and India continue with the current consumption this would lead to conflict over diminishing natural-resources (Casson, 1996).   One classic cultural aspect of globalization is food consumption whereby people in China can be consuming American food while those in Africa can be consuming Italian meals. McDonalds is one of the American food companies with a global network of 31,000 locations worldwide and has had great cultural influence globally. In addition to international travel, migration and tourism internet has broken down cultural borders worldwide through enabling interaction and communication among people from different state, thus sharing different lifestyles and cultures even beyond the language barriers by use of photo sharing websites. Globalization has led to spread of multiculturalism where some come local cultures have been assimilated and others have been supplanted (Taylor, 2008). Globalization has however faced significant opposition internationally arguing that it has lowered the quality of life and increased the environmental degradation by reducing the competitiveness of some countries industries, and perhaps agriculture in nations that have not yet adapted to the changes brought by globalization (Daryl, 2009). The flow of information, products and people across countries has led to spread of deadliest diseases like HIV/Aids which still remain a top cause of death especially in Asia and Africa while the infectious disease actually began in America. Also, globalization played vital role in the recent bird flue which spread to different nations and killed several. Other diseases whose spread has been fueled by globalization include the chagas disease and tuberculosis (Bernstein Cashore, 2000). Globalization has created opportunities in developed and rich nations thereby driving talent from poor countries which has led to brain drains. This has cost Africa continent approximately $4.1 billion expatriate professionals yearly. Globalization negative economic liberalization effects are also manifested by the global financial crisis which has been as a result of interconnected states forming global economic system such as the crumple of subprime financial or mortgage market in U.S. The flow of products like televisions, textiles and others in the U.S have fueled expansion of Asian economies but has as well raised great criticism against Chinese textile products in Europe as well as in African countries (Levy-Livermore, 1999). For instance, the influx of Chinese textile goods in South Africa has led to loss of jobs by textile workers in that industry. Different studies show that, globalization has not fought Income disparity and food insecurity such that the three richest people worldwide owns more financial assets than what 10% of the poorest world population possess. For example, in sub-Saharan basin Africa communities continue to live in extreme poverty with studies indicating that almost half of children population in India is undernourished. Globalization opens door for a poor country to reach international market, and as such large corporations have taken advantage of such economies to facilitate export poverty such that they invest in these nations due to low wage rates and if the countries labor laws are changed in favor of employees the corporations close down and relocate to other countries with conservative economic policies (Zander Mathews, 2007). In conclusion, critics argue that globalization has led most poor countries suffer disadvantages since their exports are mainly agricultural products and they are unable to offer their producers subsidies which are enjoyed in the developed nations thereby lowering the prices for poor producers. Globalization also leads to exploitation of workers who are impoverished in these poor countries through cheap labor and weak labor unions (Taylor, 2008). Globalization is mediated depending of corporate interests which results to alternative institutional policies that address moral claims for both the poor and working population and environmental concerns in an equitable way. References Agell, J. (Feb, 1999). On the Benefits from Rigid Labour Markets: Norms, Market Failures, and Social Insurance .The Economic Journal. 109(453): 143-164. Amin, A. (Jun., 2004). Regulating Economic Globalization. Transactions of the Institute of British Geographers. 29(2): 217-233 Barkema, H, G Drogendijk, R. (Dec., 2007). Internationalizing in Small, Incremental or Larger Steps? Journal of International Business Studies. 38(7): 1132-1148 Beall, J. (June 2004). Rethinking Globalization. Journal of Southern African Studies. 302(2):408-409 Bernstein, S Cashore, B.   (Mar., 2000). Globalization, Four Paths of Internationalization and Domestic Policy Change: The Case of EcoForestry in British Columbia, Canada. Canadian Journal of Political Science 33(1):67-99 Buckley, P.J Ghauri, P N. (Mar, 2004). Globalization, Economic Geography and the Strategy of Multinational Enterprises. Journal of International Business Studies. 35(2):81-98 Casson, M. (1996).   An Economic Model of International Joint Venture Strategy. Journal of International Business Studies. 27(5): 849-876. Daryl, C. (2009). Transformational public diplomacy: Rethinking advocacy for the globalisationage. Place Branding Public Diplomacy. 5(2): 97-102. Dunning, J. H. (Sep., 1998). Governments, Globalization, and International Business. The Economic Journal. 108(450):1599-1601. Jones, A. (Jan 2008). The Rise of Global Work Transactions of the Institute of British   Geographers, New Series. 33(1): 12-26. Knaude, S. (Dec., 2001). Globalisation, Urban Progress, Urban Problems, Rural Disadvantages: Evidence from Mozambique. The Journal of Modern African Studies.39 (4):722-723 Lazear, E, P. (Mar., 1999). Globalization and the Market for Team-Mates The Economic Journal. 109(454):15-40 Levy-Livermore, A. (Jun., 1999). Reviewed work(s): Handbook on the Globalization of the World Economy. The Economic Journal .109(456):506-508. Mishkin, F, S. (Feb, 2009). Globalization, macroeconomic performance, and money policy. Journal of Money, Credit Banking (Blackwell).41(1):187-196. Ostry, S (Jan, 1998). Technology, Productivity and the Multinational Enterprise. Journal of International Business Studies. 29(1): 85-99 Rothstein, J.S. ((Sep., 2005). Economic Development Policymaking down the Global Commodity Chain: Attracting an Auto Industry to Silao, Mexico.   Journal of Social Forces. 84(1): 49-69. Taylor, P. J.   (Jan, 2008). City-States and Globalization: A Reply to Sidaway. Transactions of the Institute of British Geographers. 33(1):152-153 Wood, A. (Sep., 1998). Globalization and the Rise in Labour Market Inequalities Economic Journal, 108(450): 1463-1482. Yeung, H. W. (Jul., 2002). The Limits to Globalization Theory: A Geographic Perspective on Global Economic Change  Ã‚   Economic Geography. 78 (3): 285-305   Zander, I Mathews, J.A. (May, 2007). The International Entrepreneurial Dynamics of Accelerated Internationalization.   Journal of International Business Studies. 38(3):387-403

Determinants of Intelligence Test Scores

Determinants of intelligence test scores Heredity Is the passing of traits to offspring (from its parent or ancestors)? This is the process by which an offspring  cell  or  organism  acquires or becomes predisposed to the characteristics of its parent cell or organism. Through heredity, variations exhibited by individuals can accumulate and cause some  species  to evolve. The study of heredity in  biology  is called  genetics, which includes the field of  epigenetic. Social Refers to a characteristic of living  organisms  as applied to populations of humans and other animals.It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is  voluntary  or  involuntary. Education In its broadest, general sense is the means through which the aims and habits of a group of people sustain from one generation to the next. [1]  Generally, it occurs through any experience  that has a formative effect on the way one thinks, feels, or acts.In its narrow, technical sense, education is the formal process by which society deliberately transmits its accumulated  knowledge,  skills,  customs  and  values  from one generation to another, e. g. instruction in schools. A right to education has been created and recognized by some jurisdictions: Since 1952, Article 2 of the first Protocol to the  European Convention on Human Rights  obliges all signatory parties to guarantee the right to education. At the global level, the  Nations’ International  of 1966 guarantees this right under its Article 13.Maturation Maturation is the process of learning to cope and react in an emotionally appropriate way. It does not necessarily happen along with aging or physical growth, but is a part of growth and development. A situation a person must deal with at a young age prepares them for the next a nd so on into adulthood. Maturation does not stop when physical growth ends – it continues through adulthood. An adult who loses a parent, for instance, learns to cope with a new emotional situation that will affect the way he or she deals with ituations that follow. physical factor A factor in the  a biotic  environment that influences the growth and development of organisms or biological  communities. Personality psychology Is a branch of  psychology  that studies personality and individual differences. Its areas of focus include: * Constructing a coherent picture of the  individual  and his or her major psychological processes * Investigating individual differences—how people are unique * Investigating  human nature—how people are alike Personality† can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her  cognitions,  emotions,  motivations, andbehaviors  in vario us situations. The word â€Å"personality† originates from the  Latin  persona, which means  mask. Significantly, in the  theatre  of the ancient Latin-speaking world, themask  was not used as a plot device to  disguise  the identity of a character, but rather was a convention employed to represent or  typify  that character.Personality may also refer to the patterns of thoughts, feelings and behaviors consistently exhibited by an individual over time that strongly influence our expectations, self-perceptions, values and attitudes, and predicts our reactions to people, problems and stress. In a phrase, personality is not just who we are,  Gordon Allport  (1937) described two major ways to study personality: the nomothetic and the  idiographic. Nomothetic psychology  seeks general laws that can be applied to many different people, such as the principle of  self-actualization, or the trait ofextraversion.Idiographic psychology  is an attempt to u nderstand the unique aspects of a particular individual. The study of personality has a broad and varied history in psychology, with an abundance of theoretical traditions. The major theories include dispositional (trait) perspective, psychodynamic, humanistic, biological, behaviorist and social learning perspective. There is no consensus on the definition of â€Å"personality† in psychology. Most researchers and psychologists do not explicitly identify themselves with a certain perspective and often take an eclectic approach.Some research is empirically driven such as dimensional models based on  multivariate statistics  such as  factor analysis, whereas other research emphasizes theory development such as  psychodynamics. There is also a substantial emphasis on the applied field of personality testing. In psychological education and training, the study of the nature of personality and its psychological development is usually reviewed as a prerequisite to courses in abnormal or clinical psychology. Abilities associatedSpatial visualization ability  or  Visual-spatial ability  is the ability to mentally manipulate  2-dimensional  and  3-dimensional  figures. It is typically measured with simple  cognitive tests  and is predictive of user performance with some kinds of  user interfaces. Verbal fluency tests  are a kind of  psychological test  in which participants have to say as many words as possible from a category in a given time (usually 60 seconds). This category can be  semantic, such as animals or fruits, or  phonemic, such as words that begin with letter  p. 1]  The semantic fluency test is sometimes described as the category fluency test or simply as ‘freelisting'. The COWAT (Controlled oral word association test) is the most employed phonetic variant. [2][3]  Although the most common performance measure is the total number of words, other analyses such as number of repetitions, number and length of clusters of words from the same semantic or phonetic subcategory, or number of switches to other categories can be carried out. 4][5] Verbal comprehension  is the ability to understand the  meaning  of  verbal stimuli. This may involve  listening comprehension,  reading comprehension  as well as  sentence comprehension  . Inductive reasoning, also known as  induction, is a kind of  reasoning  that constructs or evaluates general  propositions  that are derived from specific examples. Inductive reasoning contrasts with  deductive reasoning, in which specific examples are derived from general propositions.

Purchasing a Custom Written Paper

Do you have a major assignment coming up? Are you considering purchasing a custom-written paper, but dont know if you should? Here are some of the pros and cons weighed out for you to help make your decision easier: PRO: You can take it easy The biggest advantage to buying custom written papers is that you can sit back and relax and have your paper written for you. Or maybe you have too many assignments creeping up all at once. Maybe youve fallen ill and need a little extra help. Having a custom paper written for you eases your workload. CON: You didnt write it Yup, this is the big one. There are some ethical dilemmas when purchasing work. Your professor or employer is accepting your paper with the assumption that it is all your own work. And its not. You can certainly purchase papers to get an idea of what you can write, and then do the work yourself. But the vast majority of people who purchase papers will then hand them in as their own work. You didnt steal the work, or copy it. You purchased it, which is at least legal. You have to ask yourself if you feel dishonest by handing in a custom-written paper. PRO: Custom writing by skilled writers Most sites now give you the freedom to request exactly what you need for your assignment, right down to structure, length, style, wording, or topic. No more searching through huge databases of prewritten essays, hoping one might fit. Get exactly what you want, and by the exact deadline you want. Best of all, most sites hire writers with graduate degrees in the topics you are writing about, so you are all but guaranteed top quality work. CON: Not all custom-essay sites are the same While most custom-essay sites check papers for plagiarism before handing it to the customer, some do not. Some dont employ native English speakers. There are a lot of sites out there, so take the time to do a little research. Do you have friends who have used a site successfully? Do you see comments on blogs or on the web about certain sites? Do a little homework to find a good custom writing service website and company, because not all companies are the same. And remember the site with the lowest rates may not necessarily be the best. It is a challenge to decide whether or not you want a custom-written paper. But with a little looking, you can find the right site that will provide you with high quality work from trained scholars. But if you dont have a lot of time, or desperately need that A, then custom-written papers can definitely get you out of a jam.

Descriptive Essay - Original Writing - 1743 Words

The smell of freshly cut grass enveloped my nose as I enduringly waited for Nicholas outside of the apartment building, at the same time struggling to hamper down the brim of my attire. I felt all raged up right after I piled out of bed today considering that Abby offered me to wear a skimpy rose-colored dress and decided to embellish my face by putting minimal makeup. To be frank; I only suit up mostly jeans and a plain shirt since I like to be complacent with what I m wearing – and what I m dressed in right now is not appropriate for this windy day. Latterly, I hear a honk and I instantly redirect my immersion on a sterling colored convertible. By slowly scrunching up my eyes, I catch a glimpse of Nicholas approaching noticed†¦show more content†¦The fleeting rapidness of the vehicle prompted my body to hold on for dear life as it tensed exceedingly. Um, I gulp. You might want to slow down; you re driving too fast. Oh am I now? He says amusingly. I like to go hasty. Excuse me? Don t pretend as if you didn t hear me, Madison. Fuck you. Fuck you too. Fuck you more, I blurt out. Ensuing my reply, I envisaged that my response was not appropriate, but rather far beyond indiscreet. Ugh, my misstatement. Sorry about the attitude, It s that time of the month again. You do? Well, I m so glad about that – No, not really. I m just fucking with you, He jocularly mentions. Seriously speaking, you re a very fluctuating person. I worry about you sometimes. I feel my cheeks burn, conjointly giving him a weak smile, I m used to people saying that to me. There s this one time I purposely spilled a blistering hot coffee on my ex boyfriend three years ago, and another one from last year. What did you do to him? Nicholas questions. You don t want to know. I snicker. But intrinsically, he got hospitalized for about 3 whole months because of me! Could you believe that? Unfortunately, yes! He mimics my accent, abruptly heaving his hands from the steering wheel. I ve heard you also electrified a man with a Taser gun – a fucking Taser gun, Madison. It was for safety purposes, Mr. Wagner. Right, safety. At that instant, a

Remains of the Day Stevens Dignity and Respect - 2084 Words

In the novel The Remains of the Day there is a recurring theme of dignity and respect. There is the dignity of Stevens and the people that he meets along the way on his journey across the English countryside. He also comes to the realization that his former lord may not have been the man he thought he was. The most profound form of dignity is that of Stevens, in being an English Butler he has been raised to do his job in one way. He is supposed to be the proper gentleman never letting anything faze him or distract him from his work. When he does his job he feels dignified because its all he has ever known how to do. Dignity, according to the Oxford Dictionary, is a composed and serious manner/style, the state of being worthy of honor or†¦show more content†¦He held secret meetings in his manor for the fascist supporters, and Stevens never realized what it was about. It was the memories of the years during the war and immediately after the war that make Stevens really doubt h is lord. As the reader you see that Lord Darlington more than likely fell into shame because of his support for the Nazi cause. Stevens thought that he shined because of his service to his great lord, but if his lord wasnt great then he must take the shame with his lord. Otherwise he must realize that his part as a butler doesnt make any difference to the world at all. In his eyes that means that his life meant nothing at all, his dignity wasnt a big deal to anyone. The way that Mr. Farraday acts towards Stevens is degrading to him because of his staunch English background. His new lord doesnt seem to care about the actions of Stevens the way that he is accustomed by a lord. The treatment of Mr. Farrady towards Stevens makes Stevens think that he is a crude American. The thought of working for this man makes Stevens think that he is degrading himself and losing his respectability he had gained under Lord Darlington. Stevens isnt used to having his lord talk to him as if he were ano ther lord almost. He had never had a lord joke with him or ask him for his thought on a certain matter. That wasnt the way that things had been done, and Stevens doesnt know who to react to

The day the Balloon Popped Free Essays

To them, this situation didn’t have a remote effect on their life, but to me, this caused my whole life to change. Even to this day, every time I am punished, I recall this soul destroying incident. But fortunately I have changed. We will write a custom essay sample on The day the Balloon Popped or any similar topic only for you Order Now Sorry for not introducing myself, my name is Joe Levi, I am the eldest out of three children. I am fifteen years old, very tall and sturdy like my father. I am looked up to by all my siblings and in a way, l lead them through their lives. My role model is definitely my father, part of the reason being that I am known as a miniature him. I have a big sense of responsibility in the family as I am always the first child to do or try out something new. Like every other child, I have my fears but I am much too proud to admit them. Exactly seven years ago, I experienced a day that had great significance to the rest of my life. This is an account on what happened. It was coming up to the big day. This was going to be the first time I had ever slept away from my parents. I was going to be sleeping at my Grandma’s flat in the West End. To me, this was much more exciting than even a holiday. My parents had finally felt that I was responsible enough to stay away from them and be in charge of myself. I was buzzing with excitement. The closer it got, the bigger I felt. I was a balloon being blown up. I felt that I was supreme. Nothing could stand in my way. Until this incidence, I had been a plant, continuously growing upwards towards the sky. My parent’s were always proud of me, academically but more importantly, they loved all my character-traits. My Grandma would be taking me into Central London, and as it was around Christmas time, it would be livelier than ever. I would be going to the Theatre late at night and afterwards, I would be going to a famous Creperie. Nothing could be more exciting. I had thoughts and feelings rushing through my body. The balloon was expanding, getting bigger and bigger. It was three days before the occasion and l had one of my closest friends over at my house. Surprisingly, the Sun was shining and it was a very warm day. So, we decided to have some fun with the sun. We got a big antique magnifine-glass out from the dining room cupboard, then stealing a piece of paper from the printer, we went out into the garden. Using the magnifine-glass, we focused the sun’s rays onto the corner of the piece of paper. Suddenly, the edge of the paper started glowing red. It was fascinating. It continued to glow, but soon became a stronger colour and started spreading exuberantly. Suddenly, the first flame appeared. Wow! It was amazing what the Sun could do to a piece of paper, so far away. I found my dark hazel eyes fixed into the fire and didn’t notice the whole paper bursting into flames. I screamed, my friend screamed. We poured a bucket of water over the piece of paper and put it in the bin. Before we could even open our mouths to let out a sigh or relief, the whole bin set alight. My mum came rushing down the stairs and It was as if the whole situation had combusted. I was terrified. I was frightened. I didn’t know what to say. I didn’t know what to do. I stared at the roaring flames, taking over my life. My mum, who was only ever seen calm, went from blue to red to orange. She went into an explosive mood. After she put out the conflagration and my friend was sent home, I sat next to my inflaming mother. When I heard the punishment that I had been given, I couldn’t believe my ears. The plant stopped growing, the balloon popped. I felt as if I had disintegrated into a pile of ashes. I was as hot as the sun. I still couldn’t believe the cruel, deflating punishment that had been chosen. I thought to myself, what was so bad about what I did? All my friends did it. It was unfeasible to think that something I viewed as so minor, was actually so dangerous and life-threatening. My parents knew how much I was looking forward to staying at my Grandma’s. Tears started pouring down my red eyes and onto my rose cheeks. I felt put down. I felt embarrassed. What would happen when my siblings found out? I thought that they may no longer look up to me. My brain was sizzling, my head was frying. I started bellowing at my evil mother but she didn’t even look at me. I lay in my room, staring outside into the garden, watching all my siblings making snowmen with their friends and having fun snow fights. I started imagining what I could of be doing if I wasn’t punished. I felt completely terrible. I felt as lowly as a worm. I pictured my grandma taking someone else to the theatre, having fun with another person. Anger started building up inside of me. I could feel it spreading throughout my body. It is amazing that, something which has had such a huge long-term impact on me, had been forgotten about an hour after the incident by my parents. I was as hot as hell; however they were as cool as a cucumber. To them, this situation didn’t have a remote effect on their life, but to me, this caused my whole life to progress. Even to this day, every time I am punished, I recall this soul destroying incident. But fortunately I have changed. I now deflate less and less; I stay strong and carry on growing upwards towards the sky. How to cite The day the Balloon Popped, Papers

Marketing Report Development for Starbucks Company- myassignmenthelp

Question: Discuss about theMarketing Report Development for Starbucks Company. Answer: Introduction Starbucks is a coffee company based in Seattle, America, with the mission of inspiring and nurturing the human kind. From the very tome of its inception, Starbucks has been a company of one of a kind. It had created a unique brand identity and image for being more successful within the global market. The company has been capable of differentiating itself in the competitive environment through different strategies. The company has always been priding itself for the assurance of quality of its products along with a distinct brand marketing strategy (Armstrong et al., 2015). The organization has always made their fine quality products speaking for themselves. This marketing report will do and internal and environmental analysis for the organization to find out the strategic intent of Starbucks. Environmental Analysis Considering the global environment of Starbucks, political factors can be very much significant for Starbucks as the rules and regulations of the countries they business with for the raw materials. The continuing international economic recession is also another factor that can affect the business of Starbucks that the company always has to deal with the rising operational and labor costs on a global level (Strauss, 2016). The rising frequency of startups can also be a huge social threat for the company. The changing patterns of work, food preferences and family patterns can also affect the business environment. However, the emerging mobile waves have helped the company to attract more customers. SWOT Analysis Strength As stated by Harrington et al. (2017) as a brand, Starbucks tends to occupy majority of the coffee industry. The brand image is quite strong due to its innovative marketing strategy such as their prominent logo and rigorous advertising campaign. It should be noted that the company mostly spends a little amount of money for their media promotions and they tend to focus on expanding the numbers of stores. Therefore it is nearly difficult for the customers to look for any substitutions. The brand is nearly present at every corner. Starbucks also utilizes their customers promoting for them while holding a drink in their hand. Weakness According to Palmer, Simmons Mason (2014) a major weakness of the brand is that it does not really have many products other than coffee. Starbucks is trying quite hard, but it has not been much successful yet. Another major weakness of the brand is the high price. There are a large section of consumers who may not opt for the brand for saving money. Starbucks also has huge lines in the peak hours. Also, Starbucks is mostly dependent on the U.S market other than any other country. Opportunities Starbucks has expanded the product lines in recent times. As indicated by Atwal Williams (2017) they are also opting for more products other than the tea and coffee. Starbucks has started promoting the food items such as brunch or breakfast foods other than the strict stereotypical coffees. Starbucks also offers happy hour facilities as money saving options for the customers. The organization should extend such deals more, so that they can attract more customers while they expand to different countries other than the European vicinity. Threats One of the major threats of Starbucks is the competitors in the market. There are several organizations such as Dunkin Donuts, Tim Hortons, Keurig give tough competition to the brand in the global market (Schlegelmilch, 2016). There is another issue that can be a significant threat to the brand is that the heath precautions that the doctors say regarding caffeine addition. The cost of coffee beans is also rising to a great extent which can make their products more expensive with the course of time. Strategic Intent: From the above analysis, it can be found out that Starbucks has to deal with the customer knowledge more. The brand should be more consumer-centric and provide more customized products. Consumer Behavior The alternative marketing strategy will target the behavior of the customers on the basis of their emotional connection, functionality which have a huge impact on the brand decision of the customers. As indicated by Vsquez Escamilla (2014) there are several times while people decide on brands on the basis of their social status and personality. As the products of Starbucks are quite expensive, it tends to provide a sense of higher social status to the consumers. Therefore, Starbucks can come up with cheaper products that are for all the customer segments. STP Strategy Starbucks tend to divide their customer base in different segments, where now the brand will focus more on the behavioral and demographic segments. According to Hsu (2014) the demographic segment is quite important to the brand as it can drive the consumers to a specific life style. Most of the times are consumers are the ones from higher income groups and come from an enjoyable environment. The brand also provides a social status to the customers. Therefore Starbucks can provide a positive attitude to the customers. Considering the targeting strategy, the brand can use undifferentiated marketing strategy by ignoring the primary differences of the market segments and target the entire market with their offers. Therefore this strategy can be applicable to all segments and will be easier to promote the brand (Tuan, 2014). Therefore, Starbucks can also position the brand as a life style brand in the global market. However, they can also provide cheaper products and pull off their new marketing strategy based on the needs and taste of people. Marketing Mix Products The Starbucks products are already considered to be good quality ones, yet expensive. However the brand can initiate few products that come under the budget (Taecharungroj, 2016). They can offer more variations in their convenience products. Price The existing pricing strategy of the brand is a combination of pricing based on competition and cost. However the brand can initiate a new pricing strategy which is comparatively cheaper, therefore more products can be sold to a larger market segment. Place Starbucks should promote their products out of the European and American countries. More stores in such countries can be very helpful for the brand (Vsquez Escamilla, 2014). The brand is mostly dependent on the American customers, however they should move out of the vicinity. Promotion Starbucks already has rigorous promotional strategies, but with a new product line, they should spend more money on the media consumption. The organization should use both the online and print media for advertising their brand and creating an identity (Strauss, 2016). During specific time of the year, the company should also come up with large discounts which will bring more customers to the brand. Such promotional strategies can bring Starbucks closer to their target customers. Metrics For the new marketing strategy, the brand should also be monitoring the particular outcomes. Starbucks should monitor the sales growth of the year after they implement the strategy to different stores across the world. The brand could also utilize its social media metrics to overview the reaction of the customers after they implement the new marketing strategy and their product line. Conclusion Starbucks has already implemented great marketing strategies; however the brand should now extend their product lines to target a greater customer segment. Starbucks can also bring up some promotional events and offer more discounts in their stores so that they can also attract customers from middle income group. Other than that, they can also stretch their product lines by putting more seasonal flavors in their product line. Therefore this marketing report has detailed the marketing strategy and recommended potential strategies for the brand. By expanding their product line and numbers of store, the brand can reach to a larger number of customers as well. Reference list Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management (pp. 43-57). Palgrave Macmillan, Cham. Harrington, R. J., Harrington, R. J., Ottenbacher, M. C., Ottenbacher, M. C., Fauser, S., Fauser, S. (2017). 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