Remains of the Day Stevens Dignity and Respect - 2084 Words

In the novel The Remains of the Day there is a recurring theme of dignity and respect. There is the dignity of Stevens and the people that he meets along the way on his journey across the English countryside. He also comes to the realization that his former lord may not have been the man he thought he was. The most profound form of dignity is that of Stevens, in being an English Butler he has been raised to do his job in one way. He is supposed to be the proper gentleman never letting anything faze him or distract him from his work. When he does his job he feels dignified because its all he has ever known how to do. Dignity, according to the Oxford Dictionary, is a composed and serious manner/style, the state of being worthy of honor or†¦show more content†¦He held secret meetings in his manor for the fascist supporters, and Stevens never realized what it was about. It was the memories of the years during the war and immediately after the war that make Stevens really doubt h is lord. As the reader you see that Lord Darlington more than likely fell into shame because of his support for the Nazi cause. Stevens thought that he shined because of his service to his great lord, but if his lord wasnt great then he must take the shame with his lord. Otherwise he must realize that his part as a butler doesnt make any difference to the world at all. In his eyes that means that his life meant nothing at all, his dignity wasnt a big deal to anyone. The way that Mr. Farraday acts towards Stevens is degrading to him because of his staunch English background. His new lord doesnt seem to care about the actions of Stevens the way that he is accustomed by a lord. The treatment of Mr. Farrady towards Stevens makes Stevens think that he is a crude American. The thought of working for this man makes Stevens think that he is degrading himself and losing his respectability he had gained under Lord Darlington. Stevens isnt used to having his lord talk to him as if he were ano ther lord almost. He had never had a lord joke with him or ask him for his thought on a certain matter. That wasnt the way that things had been done, and Stevens doesnt know who to react to

The day the Balloon Popped Free Essays

To them, this situation didn’t have a remote effect on their life, but to me, this caused my whole life to change. Even to this day, every time I am punished, I recall this soul destroying incident. But fortunately I have changed. We will write a custom essay sample on The day the Balloon Popped or any similar topic only for you Order Now Sorry for not introducing myself, my name is Joe Levi, I am the eldest out of three children. I am fifteen years old, very tall and sturdy like my father. I am looked up to by all my siblings and in a way, l lead them through their lives. My role model is definitely my father, part of the reason being that I am known as a miniature him. I have a big sense of responsibility in the family as I am always the first child to do or try out something new. Like every other child, I have my fears but I am much too proud to admit them. Exactly seven years ago, I experienced a day that had great significance to the rest of my life. This is an account on what happened. It was coming up to the big day. This was going to be the first time I had ever slept away from my parents. I was going to be sleeping at my Grandma’s flat in the West End. To me, this was much more exciting than even a holiday. My parents had finally felt that I was responsible enough to stay away from them and be in charge of myself. I was buzzing with excitement. The closer it got, the bigger I felt. I was a balloon being blown up. I felt that I was supreme. Nothing could stand in my way. Until this incidence, I had been a plant, continuously growing upwards towards the sky. My parent’s were always proud of me, academically but more importantly, they loved all my character-traits. My Grandma would be taking me into Central London, and as it was around Christmas time, it would be livelier than ever. I would be going to the Theatre late at night and afterwards, I would be going to a famous Creperie. Nothing could be more exciting. I had thoughts and feelings rushing through my body. The balloon was expanding, getting bigger and bigger. It was three days before the occasion and l had one of my closest friends over at my house. Surprisingly, the Sun was shining and it was a very warm day. So, we decided to have some fun with the sun. We got a big antique magnifine-glass out from the dining room cupboard, then stealing a piece of paper from the printer, we went out into the garden. Using the magnifine-glass, we focused the sun’s rays onto the corner of the piece of paper. Suddenly, the edge of the paper started glowing red. It was fascinating. It continued to glow, but soon became a stronger colour and started spreading exuberantly. Suddenly, the first flame appeared. Wow! It was amazing what the Sun could do to a piece of paper, so far away. I found my dark hazel eyes fixed into the fire and didn’t notice the whole paper bursting into flames. I screamed, my friend screamed. We poured a bucket of water over the piece of paper and put it in the bin. Before we could even open our mouths to let out a sigh or relief, the whole bin set alight. My mum came rushing down the stairs and It was as if the whole situation had combusted. I was terrified. I was frightened. I didn’t know what to say. I didn’t know what to do. I stared at the roaring flames, taking over my life. My mum, who was only ever seen calm, went from blue to red to orange. She went into an explosive mood. After she put out the conflagration and my friend was sent home, I sat next to my inflaming mother. When I heard the punishment that I had been given, I couldn’t believe my ears. The plant stopped growing, the balloon popped. I felt as if I had disintegrated into a pile of ashes. I was as hot as the sun. I still couldn’t believe the cruel, deflating punishment that had been chosen. I thought to myself, what was so bad about what I did? All my friends did it. It was unfeasible to think that something I viewed as so minor, was actually so dangerous and life-threatening. My parents knew how much I was looking forward to staying at my Grandma’s. Tears started pouring down my red eyes and onto my rose cheeks. I felt put down. I felt embarrassed. What would happen when my siblings found out? I thought that they may no longer look up to me. My brain was sizzling, my head was frying. I started bellowing at my evil mother but she didn’t even look at me. I lay in my room, staring outside into the garden, watching all my siblings making snowmen with their friends and having fun snow fights. I started imagining what I could of be doing if I wasn’t punished. I felt completely terrible. I felt as lowly as a worm. I pictured my grandma taking someone else to the theatre, having fun with another person. Anger started building up inside of me. I could feel it spreading throughout my body. It is amazing that, something which has had such a huge long-term impact on me, had been forgotten about an hour after the incident by my parents. I was as hot as hell; however they were as cool as a cucumber. To them, this situation didn’t have a remote effect on their life, but to me, this caused my whole life to progress. Even to this day, every time I am punished, I recall this soul destroying incident. But fortunately I have changed. I now deflate less and less; I stay strong and carry on growing upwards towards the sky. How to cite The day the Balloon Popped, Papers

Marketing Report Development for Starbucks Company- myassignmenthelp

Question: Discuss about theMarketing Report Development for Starbucks Company. Answer: Introduction Starbucks is a coffee company based in Seattle, America, with the mission of inspiring and nurturing the human kind. From the very tome of its inception, Starbucks has been a company of one of a kind. It had created a unique brand identity and image for being more successful within the global market. The company has been capable of differentiating itself in the competitive environment through different strategies. The company has always been priding itself for the assurance of quality of its products along with a distinct brand marketing strategy (Armstrong et al., 2015). The organization has always made their fine quality products speaking for themselves. This marketing report will do and internal and environmental analysis for the organization to find out the strategic intent of Starbucks. Environmental Analysis Considering the global environment of Starbucks, political factors can be very much significant for Starbucks as the rules and regulations of the countries they business with for the raw materials. The continuing international economic recession is also another factor that can affect the business of Starbucks that the company always has to deal with the rising operational and labor costs on a global level (Strauss, 2016). The rising frequency of startups can also be a huge social threat for the company. The changing patterns of work, food preferences and family patterns can also affect the business environment. However, the emerging mobile waves have helped the company to attract more customers. SWOT Analysis Strength As stated by Harrington et al. (2017) as a brand, Starbucks tends to occupy majority of the coffee industry. The brand image is quite strong due to its innovative marketing strategy such as their prominent logo and rigorous advertising campaign. It should be noted that the company mostly spends a little amount of money for their media promotions and they tend to focus on expanding the numbers of stores. Therefore it is nearly difficult for the customers to look for any substitutions. The brand is nearly present at every corner. Starbucks also utilizes their customers promoting for them while holding a drink in their hand. Weakness According to Palmer, Simmons Mason (2014) a major weakness of the brand is that it does not really have many products other than coffee. Starbucks is trying quite hard, but it has not been much successful yet. Another major weakness of the brand is the high price. There are a large section of consumers who may not opt for the brand for saving money. Starbucks also has huge lines in the peak hours. Also, Starbucks is mostly dependent on the U.S market other than any other country. Opportunities Starbucks has expanded the product lines in recent times. As indicated by Atwal Williams (2017) they are also opting for more products other than the tea and coffee. Starbucks has started promoting the food items such as brunch or breakfast foods other than the strict stereotypical coffees. Starbucks also offers happy hour facilities as money saving options for the customers. The organization should extend such deals more, so that they can attract more customers while they expand to different countries other than the European vicinity. Threats One of the major threats of Starbucks is the competitors in the market. There are several organizations such as Dunkin Donuts, Tim Hortons, Keurig give tough competition to the brand in the global market (Schlegelmilch, 2016). There is another issue that can be a significant threat to the brand is that the heath precautions that the doctors say regarding caffeine addition. The cost of coffee beans is also rising to a great extent which can make their products more expensive with the course of time. Strategic Intent: From the above analysis, it can be found out that Starbucks has to deal with the customer knowledge more. The brand should be more consumer-centric and provide more customized products. Consumer Behavior The alternative marketing strategy will target the behavior of the customers on the basis of their emotional connection, functionality which have a huge impact on the brand decision of the customers. As indicated by Vsquez Escamilla (2014) there are several times while people decide on brands on the basis of their social status and personality. As the products of Starbucks are quite expensive, it tends to provide a sense of higher social status to the consumers. Therefore, Starbucks can come up with cheaper products that are for all the customer segments. STP Strategy Starbucks tend to divide their customer base in different segments, where now the brand will focus more on the behavioral and demographic segments. According to Hsu (2014) the demographic segment is quite important to the brand as it can drive the consumers to a specific life style. Most of the times are consumers are the ones from higher income groups and come from an enjoyable environment. The brand also provides a social status to the customers. Therefore Starbucks can provide a positive attitude to the customers. Considering the targeting strategy, the brand can use undifferentiated marketing strategy by ignoring the primary differences of the market segments and target the entire market with their offers. Therefore this strategy can be applicable to all segments and will be easier to promote the brand (Tuan, 2014). Therefore, Starbucks can also position the brand as a life style brand in the global market. However, they can also provide cheaper products and pull off their new marketing strategy based on the needs and taste of people. Marketing Mix Products The Starbucks products are already considered to be good quality ones, yet expensive. However the brand can initiate few products that come under the budget (Taecharungroj, 2016). They can offer more variations in their convenience products. Price The existing pricing strategy of the brand is a combination of pricing based on competition and cost. However the brand can initiate a new pricing strategy which is comparatively cheaper, therefore more products can be sold to a larger market segment. Place Starbucks should promote their products out of the European and American countries. More stores in such countries can be very helpful for the brand (Vsquez Escamilla, 2014). The brand is mostly dependent on the American customers, however they should move out of the vicinity. Promotion Starbucks already has rigorous promotional strategies, but with a new product line, they should spend more money on the media consumption. The organization should use both the online and print media for advertising their brand and creating an identity (Strauss, 2016). During specific time of the year, the company should also come up with large discounts which will bring more customers to the brand. Such promotional strategies can bring Starbucks closer to their target customers. Metrics For the new marketing strategy, the brand should also be monitoring the particular outcomes. Starbucks should monitor the sales growth of the year after they implement the strategy to different stores across the world. The brand could also utilize its social media metrics to overview the reaction of the customers after they implement the new marketing strategy and their product line. Conclusion Starbucks has already implemented great marketing strategies; however the brand should now extend their product lines to target a greater customer segment. Starbucks can also bring up some promotional events and offer more discounts in their stores so that they can also attract customers from middle income group. Other than that, they can also stretch their product lines by putting more seasonal flavors in their product line. Therefore this marketing report has detailed the marketing strategy and recommended potential strategies for the brand. By expanding their product line and numbers of store, the brand can reach to a larger number of customers as well. Reference list Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management (pp. 43-57). Palgrave Macmillan, Cham. Harrington, R. J., Harrington, R. J., Ottenbacher, M. C., Ottenbacher, M. C., Fauser, S., Fauser, S. (2017). QSR brand value: Marketing mix dimensions among McDonalds, KFC, Burger King, Subway and Starbucks.International Journal of Contemporary Hospitality Management,29(1), 551-570. Hsu, I. L. (2014). The Impacts of Social Commerce Design Model on Purchase Intention-A Case of Facebook President Starbucks Fan Page. Palmer, M., Simmons, G., Mason, K. (2014). Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies.Journal of Marketing Management,30(3-4), 383-408. Schlegelmilch, B. B. (2016). The Future of Global Marketing Strategy. InGlobal Marketing Strategy(pp. 221-249). Springer International Publishing. Strauss, J. (2016).E-marketing. Routledge. Taecharungroj, V. (2016). Starbucks marketing communications strategy on Twitter.Journal of Marketing Communications, 1-19. Tuan, T. (2014). Taiwanese College Students Views on Starbucks Brand Loyalty Strategy and What Other Coffee Shops can Learn from it. Vsquez, G. A. N., Escamilla, E. M. (2014). Best practice in the use of social networks marketing strategy as in SMEs.Procedia-Social and Behavioral Sciences,148, 533-542.